Mys Tyler is a social-commerce platform that utilizes a body data-sharing model to connect users with fashion creators who have similar body types, providing tailored outfit inspiration and product recommendations. The platform addresses the challenge of finding suitable clothing by enabling users to discover styles that fit their unique height, shape, and size, enhancing their shopping experience and confidence.
Funding
$1.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BHLCMVFounders
Product
Problem
Many women struggle to find fashion inspiration and clothing that fits well due to the lack of representation of diverse body types in mainstream fashion media and retail. Traditional shopping experiences often fail to cater to individual body shapes, leading to frustration and a lack of confidence in purchasing decisions.
Solution
Mys Tyler is a social-commerce platform that addresses this problem by connecting users with fashion creators who share similar body types. By completing a body quiz, users are matched with "body doubles"—other women with comparable height, shape, and size—who share their outfits, styling advice, and product recommendations. This allows users to discover styles and brands that are more likely to fit and flatter their unique figures, enhancing their shopping experience and boosting their confidence. The platform also provides daily fashion prompts to help users rediscover their wardrobes and find new ways to style their existing clothes.
Target Audience
The primary target audience is women who are seeking fashion inspiration and clothing recommendations tailored to their specific body type and size.
Features
- Body-matching algorithm that connects users with fashion creators who have similar body types based on height, shape, and size
- Daily fashion prompts to inspire users and help them rediscover their wardrobes
- Direct links to purchase items recommended by fashion creators
- Community forum for users to ask for styling advice and get help from other members and AI stylists
- Personalized feed featuring outfits and recommendations from body doubles