Pura offers eco‑friendly baby nappies and wipes made from organic cotton, plant‑based fibers and chlorine‑free wood pulp, providing a toxin‑free, hypoallergenic solution for sensitive skin. The products are certified by Allergy UK, the British Skin Foundation and EWG, and the company operates as a B Corp with renewable‑energy manufacturing and a closed‑loop recycling program for used diapers.
Funding
$5.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Parents often struggle to find baby diapers and wipes that are both gentle on sensitive skin and have a low environmental impact, as many conventional products contain chlorine, synthetic chemicals, and non‑recyclable plastics.
Solution
Pura produces baby nappies and wipes that are free of chlorine, perfumes, parabens and other toxins, using organic cotton, plant‑based fibers and chlorine‑free wood pulp. The products are certified by Allergy UK, the British Skin Foundation and EWG, ensuring they are safe for eczema‑prone and allergy‑sensitive infants. Pura’s nappies feature a super‑absorbent core and a soft organic‑cotton back sheet, while the wipes are 100 % plant‑based and plastic‑free. The company operates as a certified B Corp, powers its manufacturing with renewable energy, and offers a recycling program (NappiCycle) for used diapers. Packaging is fully recyclable, and the brand provides a subscription option with a 20 % discount to encourage regular, sustainable use.
Target Audience
Eco‑conscious parents of newborns and toddlers who prioritize skin safety and environmental sustainability when choosing diapers and wipes.
Features
- Organic‑cotton back sheet and chlorine‑free wood‑pulp core for high absorbency and skin comfort
- 100 % plant‑based, plastic‑free wipes that are strong yet gentle on delicate skin
- Certified allergen‑free (Allergy UK, British Skin Foundation, EWG VERIFIED) for eczema‑prone infants
- B Corp certification and renewable‑energy‑powered manufacturing for reduced carbon footprint
- Closed‑loop NappiCycle program that recycles used nappies into new products
- Fully recyclable paper and soft‑plastic packaging to minimize landfill waste
- Subscription model with automatic 20 % discount to promote consistent, eco‑friendly usage