Pause is a parenting support app that offers evidence-based techniques and interactive tools to help parents navigate challenging moments with their children. Developed in collaboration with NHS trusts and local authorities, the platform includes AI-powered advice personalized to each family, plus group features for sharing ideas with others on the same journey. It provides reminders and exercises that complement structured parenting programmes.
Funding
Funding not disclosed
Founders
Product
Problem
Parents often face difficult behavioral and emotional moments with their children without immediate access to trustworthy, evidence-based guidance. Traditional parenting programmes provide support but lack ongoing reinforcement between sessions, leaving families without practical tools when challenges arise at home.
Solution
Pause delivers a mobile parenting support platform that equips families with proven, evidence-based techniques tailored to their specific needs. The app provides interactive activities that help children build emotional and behavioural wellbeing, while AI-driven tools generate advice precision-engineered for each family's circumstances. Parents can stay connected with their programme groups through the app, sharing ideas and experiences with others on the same journey. Pause also sends reminders and nudges to reinforce programme learning and make parenting easier in everyday moments.
Target Audience
Primary users are parents participating in structured parenting programmes across the UK, as well as local authorities and NHS trusts seeking a digital tool to support families between sessions.
Features
- AI-powered tools that generate personalized parenting advice based on family-specific inputs
- Interactive activities designed to teach children emotional regulation and behavioural skills
- Group connectivity features enabling parents to share ideas and stay in touch with their programme cohort
- Evidence-based exercises and reminders that complement and reinforce formal parenting programmes
- Developed in collaboration with NHS trusts and local authorities, ensuring clinical and governmental trustworthiness