My Lovely Planet is a mobile puzzle game that rewards players with the $MLC utility token for completing challenges, which can be used to unlock content, vote on environmental projects, and claim rewards. Each virtual tree planted in the game triggers the planting of a real tree through a partnership with an agroforestry nursery in Madagascar, creating a transparent, token‑driven link between gameplay and large‑scale reforestation.
Funding
$2.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many climate initiatives struggle to engage a broad audience and secure sustainable funding for large‑scale reforestation, resulting in limited tree‑planting impact. Traditional fundraising methods often lack gamified incentives that motivate everyday users to participate consistently.
Solution
My Lovely Planet addresses this gap by offering a mobile puzzle game that integrates real‑world tree planting with a blockchain‑based reward system. Players earn the My Lovely Coin ($MLC) by completing in‑game challenges and can use the token to unlock content, vote on environmental projects, and claim rewards. For each virtual tree planted, the company partners with an agroforestry nursery in Madagascar to plant a physical tree, creating a direct link between gameplay and measurable ecological impact. The token operates on Polygon, providing low‑cost, scalable transactions while maintaining transparency of the planting data. By combining entertainment, community voting, and token incentives, the platform aims to build a global player base that collectively plants billions of trees.
Target Audience
Primary users are mobile gamers and environmentally conscious individuals who seek entertaining ways to contribute to climate action, as well as NGOs and partners interested in scalable reforestation funding.
Features
- Puzzle‑style mobile gameplay with social challenges and friend leaderboards
- In‑game tree‑planting mechanic that triggers real‑world tree planting through partnered nurseries
- $MLC utility token on Polygon for rewards, exclusive content access, and governance voting on NGO projects
- Transparent impact tracking that displays cumulative trees planted and carbon offset metrics
- Integrated token economy enabling low‑fee transactions and secure ownership of earned rewards
- Partnerships with Ubisoft Entrepreneur Lab and Google Play Store for visibility and credibility