KickDry provides a reusable shoe insert that uses a mineral‑clay matrix to absorb sweat and moisture, preventing bacterial growth and odor in athletic, casual, and cleat shoes. The passive, non‑toxic design conforms to the shoe interior and can be reused season after season without chemicals or power. The product is sold directly to consumers and in bulk to teams and organizations.
Funding
Funding not disclosed
Founders
Product
Problem
Athletes and active individuals often experience persistent shoe odor caused by moisture‑driven bacterial growth. Conventional deodorizers rely on chemicals or charcoal, which provide only temporary masking and can be unsafe for children and pets. The lack of a reusable, non‑toxic solution leads to recurring odor problems and shortened footwear lifespan.
Solution
KickDry offers a reusable shoe insert that integrates a proprietary mineral‑clay drying matrix to actively absorb sweat and moisture from the interior of any athletic shoe, cleat, or casual sneaker. By removing the moisture substrate, the insert suppresses bacterial proliferation, thereby eliminating odor at its source rather than merely masking it. The inserts are engineered to conform to the full interior geometry of the shoe, ensuring coverage of high‑risk nooks and crannies. The product is non‑toxic, eco‑friendly, and safe for pets and children, supporting repeated use across multiple seasons. Users simply place the inserts after wear, allow a 4‑hour (or overnight) dwell time, and enjoy a dry, odor‑free shoe without any power source or additional chemicals. KickDry distributes the inserts directly to consumers and offers bulk pricing for teams and organizations, generating revenue through one‑time sales and volume discounts.
Target Audience
Primary customers are athletes, parents of youth sports participants, and equipment managers for schools, clubs, and professional teams who require a safe, reusable solution for shoe odor control.
Features
- Proprietary clay‑based absorbent matrix with high hygroscopic capacity for rapid sweat uptake
- Full‑shoe contour design (8.5" L × 3.5" W × 1" H) that reaches toe box, sides, and heel to target bacterial hotspots
- Passive odor neutralization by moisture removal, eliminating the need for chemical fragrances or antimicrobial additives
- Reusable construction rated for season‑to‑season durability; retains performance after repeated drying cycles
- Certified non‑toxic, pet‑ and child‑safe materials complying with EPA indoor air quality standards
- Includes a lightweight, water‑resistant shoe bag for storage and transport of inserts
- Scalable packaging options: individual pair ($24.95), Family Pack (2 pairs, $74.95), Team Pack (10 pairs, $199.95) with bulk discount tiers
- No electrical components or batteries; operates entirely via passive absorption, reducing maintenance overhead