myGini is a card-linked offers and customer engagement platform that enhances card usage for banks by providing personalized promotions and notifications without altering existing payment processors. This solution addresses low card activity rates and high customer attrition by increasing interchange income and customer satisfaction through targeted cashback offers and real-time alerts.
Funding
$10.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Card issuers face challenges in maintaining high card activity rates and customer loyalty due to competition from other cards and evolving customer preferences. Traditional methods of promoting card usage, such as broad marketing campaigns, can be expensive and ineffective in reaching specific customer segments. This can lead to decreased interchange income and increased customer attrition.
Solution
myGini provides a white-labeled card-linked offers and customer engagement platform that enables card issuers to deliver personalized promotions and notifications to their customers, increasing card usage and customer satisfaction. The platform integrates offers from various databases and uses AI to personalize offers based on customer behavior and preferences. myGini allows issuers to design segmented promotions, enrich cashback programs with diverse offers, and engage customers through real-time transaction, event, and location-based notifications. This solution helps card issuers increase interchange income, reduce customer attrition, and decrease cashback budget, all without requiring changes to existing payment processors.
Target Audience
The primary target audience includes banks, credit unions, and other card issuers seeking to enhance customer loyalty, increase card usage, and improve their bottom line through personalized offers and engagement strategies.
Features
- White-labeled loyalty platform for card issuers to increase card usage and customer satisfaction.
- AI-powered personalization of offers based on customer behavior and preferences.
- Integration of offers from various databases, including in-store purchases, hotels, flights, and online deals.
- Real-time transaction, event, and location-based notifications to engage customers.
- Segmented promotion design to target specific customer groups.
- Bonus points programs to incentivize desired customer behavior and cross-selling.
- Mobile engagement maximization through alerts and a centralized view of rewards.