MyFavorito
MyFavorito operates a fan-powered sponsorship platform that converts everyday customer purchases and interactions into performance-based revenue for sports clubs. Businesses define qualifying actions and automatically fund thousands of clubs at scale, while clubs use an AI-powered suite to engage and monetize their fan base. The platform includes a free mobile app for fans to earn loyalty points and support their favorite teams.
- Sports Technology
- Marketing Technology
- Advertising Technology
- Software Only
- Artificial Intelligence
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Traditional sports sponsorship relies on visibility-based assets like stadium boards and jersey logos, which are difficult to measure and rarely scalable. Companies invest heavily in performance-driven digital advertising, while clubs compete for limited, brand-driven sponsorship budgets. Fans remain passive spectators in the sponsorship system, with no active role in connecting brands to the clubs they love.
Solution
MyFavorito provides a fan-powered sponsorship platform that turns everyday purchases and interactions into measurable, performance-based revenue for sports organizations. Businesses define actions — purchases, signups, contracts — and automatically fund thousands of clubs at scale based on those actions. Clubs use an AI-powered, all-in-one suite to reward, activate, monetize, and manage their fan base, unlocking new revenue streams beyond matchdays. Fans support their favorite clubs by making purchases and engaging with brands, collecting loyalty points redeemable for rewards and experiences. The platform handles the club database, proof verification, and payouts, with sponsors activating campaigns across websites, apps, CRM, social, POS, and packaging.
Target Audience
Primary customers are businesses and brands seeking performance-based sponsorship opportunities, sports clubs, teams, athletes, and leagues looking to monetize their fan base, and fans who want to support their favorite clubs through everyday purchases and interactions.
Features
- Performance-based sponsorship model where businesses fund clubs automatically based on defined customer actions like purchases, signups, or contracts
- Scalable infrastructure supporting thousands of clubs simultaneously with a full club database and automated payout processing
- AI-powered fan engagement and loyalty suite for clubs to activate, monetize, and CRM their fan base
- Free mobile app for iOS and Android allowing fans to scan MyFavorito codes, watch videos, earn loyalty points, and win prizes
- Flexible proof connection via receipt, invoice, code, event tracking, or shop integration
- Multi-channel campaign activation across website, app, CRM, social, POS, and packaging