Baseline Co. offers a blockchain-based digital platform that rewards women for maintaining active lifestyles through a unique token system. Their products, including the SilverLiner™ underwear and Baseline Pads, are designed to provide high-performance, leak-proof support during physical activities while using sustainable materials.
Funding
Funding not disclosed
Founders
Product
Problem
Many active women experience discomfort and leakage issues with traditional feminine hygiene products, especially during physical activities. Existing solutions often lack the performance and sustainable design needed to support an active lifestyle while minimizing environmental impact.
Solution
Baseline Co. provides high-performance feminine hygiene products designed specifically for active women, combining sustainable materials with innovative technology. The SilverLiner™ underwear offers leak-proof support and a unique double-gusset design to secure pads and prevent shifting. Paired with Baseline Pads, made from GOTS-certified organic cotton, the system ensures comfort and reliability during any activity. The company also offers a mobile app that rewards users for maintaining active lifestyles, creating an ecosystem of performance wearables and sustainable consumables.
Target Audience
The primary target audience includes active women, such as healthcare workers, fitness enthusiasts, and travelers, who seek reliable and sustainable feminine hygiene products.
Features
- SilverLiner™ underwear with a double-gusset design to prevent leaks and secure pads.
- Baseline Pads made from GOTS-certified organic cotton for high-performance and sustainability.
- Silverlining Technology™ to hide pad wings and tampon strings.
- Mobile app (private beta) that rewards users with BAC tokens for staying active.
- "Wearables + Consumables" bundle including SilverLiner™ and Baseline Pads.