Chongsu Lee
Founder
BackHug
The startup has developed an automated spine massage device that enhances back flexibility by adapting treatment parameters in real-time based on user feedback. This device utilizes artificial intelligence to analyze back tension data and create personalized treatment programs, targeting issues such as muscle stiffness, neck pain, and headaches.
Updated 6 months ago
Funding
Raised to date
$4.7MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Many adults experience back pain due to stiff joints caused by poor posture, heavy lifting, and prolonged sitting. Traditional treatments often require frequent appointments and may not be personalized to individual needs, leading to inconsistent results.
Solution
BackHug offers a robotic massage device that uses 26 precision-engineered robotic fingers to mimic physiotherapy techniques, scanning and adapting to the user's unique back shape to target stiff joints. The device replicates spinal mobilization techniques to improve flexibility, reduce pain, and increase range of motion. An accompanying app guides users through a consultation to identify pain points and creates a personalized treatment plan. The app also tracks back tension changes throughout each session, providing insights into back health and allowing users to fine-tune their experience with adjustable settings for strength, speed, heat, and focus areas.
Target Audience
The primary target audience includes individuals experiencing back pain, aches, and stiffness, as well as clinics, gyms, and offices looking to offer accessible and personalized back therapy solutions.
Features
- 26 robotic fingers precision-engineered to mimic physiotherapy techniques
- Intelligent back scanning to align with the user's unique back shape
- In-app consultation for personalized treatment recommendations
- Real-time adjustment of strength, speed, heat, and focus areas
- Tension tracking to provide insights into back health
- App-controlled interface for ease of use
- Automated booking system for clinic and shared-location use