This startup provides a community-based shopping platform that allows fashion and media brands to create digital product links from their archives. The platform enables creators to earn commissions on sales influenced by their content, transforming customer interaction and monetizing personal fashion curation.
Funding
$50K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often struggle to find specific clothing items seen in social media posts, requiring extensive manual searching across multiple online retailers. This process is time-consuming and can lead to frustration when the desired items are unavailable or difficult to locate.
Solution
Aesthetic provides an AI-powered shopping assistant that enables users to instantly shop for clothing seen in social media content. By sending a picture, video, or product link from platforms like Instagram to the Aesthetic AI, users receive a direct link to purchase the identified item or similar alternatives. The platform streamlines the path from inspiration to purchase, allowing users to quickly and easily acquire fashion items they discover online. Aesthetic's technology eliminates the need for manual searching and simplifies the shopping experience for fashion-conscious consumers.
Target Audience
The primary target audience is fashion-forward consumers who actively use social media platforms like Instagram for style inspiration and are looking for a convenient way to purchase clothing items they discover online.
Features
- AI-powered image recognition to identify clothing items in user-submitted content
- Direct integration with Instagram via direct message
- Real-time response with shoppable product links
- Ability to find similar items if the exact product is unavailable
- Streamlined checkout process within the Instagram app