VEIL Global Technologies provides real-time ad verification through advanced watermarking technology, monitoring thousands of TV stations across North America to ensure accurate identification of customer advertisements. This platform addresses the longstanding issue of inaccurate fingerprinting in the advertising industry, enabling better media management and accountability.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional advertising verification methods often rely on inaccurate fingerprinting technologies, leading to discrepancies in ad identification and hindering effective media management. The lack of interoperability between different fingerprinting technologies further complicates the process, creating inefficiencies and limiting transparency across the advertising supply chain.
Solution
VEIL Global Technologies provides real-time ad verification and accounting management through advanced watermarking technology. The company monitors thousands of TV stations across North America 24/7, definitively identifying customer ads as they run. VEIL's watermarking technologies serve as end-to-end solutions, catering to multiple constituents and precluding the need to insert different watermarks for different use cases for advertising and content. This approach brings the transparency and accountability of digital advertising to traditional broadcast advertising, enabling better media management and informed decision-making.
Target Audience
VEIL Global Technologies primarily serves media buyers, planners, and advertising professionals seeking digital transparency and accountability in traditional broadcast advertising.
Features
- Real-time ad detection through proprietary audio and video watermarking technology
- Continuous 24/7 monitoring of thousands of TV stations across North America
- Independent ad verification for complete optimization of media buys
- Single set of watermarking technologies for end-to-end solutions
- Integration of watermarking technologies for both advertising and content
- Real-time alerts for immediate notification of ad placements
- Reporting and analytics for media management and accounting
- Portfolio of 47+ patents including Audio and Video Watermarks