MUV provides a digital out‑of‑home advertising platform that displays brand messages on high‑impact LED screens mounted on moving vehicles across major city avenues in Latin America. Using geolocation, time‑based targeting and real‑time IoT connectivity, campaigns are delivered to precise audiences, while built‑in analytics collect exposure data and audience metrics to demonstrate measurable results.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional outdoor advertising relies on static billboards that are difficult to measure, lack real-time targeting, and cannot adapt to changing urban conditions, limiting advertisers’ ability to reach audiences effectively.
Solution
MUV offers programmatic digital advertising on high‑impact LED screens mounted on moving vehicles that travel major city avenues across Latin America. The platform uses precise geolocation and time‑based targeting to display ads when and where the intended audience is present. Real‑time IoT connectivity and a cloud analytics layer collect exposure data, providing advertisers with measurable metrics and the ability to adjust campaigns instantly. Integration with urban APIs enriches targeting by incorporating traffic and environmental data, ensuring optimal reach. The solution combines mobility, dynamic digital signage, and data‑driven control to deliver flexible, measurable out‑of‑home campaigns.
Target Audience
Primary customers are brands and agencies seeking dynamic out‑of‑home advertising, as well as retailers and service providers targeting urban commuters in major Latin American cities.
Features
- LED screens installed on a fleet of vehicles, delivering high‑visibility ads in motion along key urban corridors
- Geolocation and schedule‑based targeting that serves ads at specific locations and times for maximum relevance
- IoT‑enabled units that report screen status and performance in real time to a central management platform
- Cloud‑based analytics dashboard providing audience exposure metrics, impression counts, and campaign performance insights
- Urban API integration that leverages traffic, event, and environmental data to optimize ad placement
- Programmatic campaign interface allowing advertisers to launch, pause, and modify ads on demand