The startup has developed a web3 platform that facilitates a play-to-earn music game, enabling artists to create collaborative environments through live music competitions and TV series. This self-hosted programmatic exchange enhances fan engagement and provides creators with direct support, addressing the need for sustainable revenue streams in the music industry.
Funding
Funding not disclosed
Founders
Product
Problem
Music artists often struggle to gain visibility and sustainable revenue streams in a competitive industry dominated by traditional gatekeepers. Existing platforms may not adequately foster direct fan engagement or provide artists with sufficient control over their content and monetization strategies.
Solution
Music Battles is a web3 platform that provides a play-to-earn music game and self-hosted programmatic exchange, enabling artists to create collaborative environments through live music competitions and TV series formats. The platform allows artists to directly engage with fans, build communities, and generate revenue through novel mechanisms such as battle cards, video ads, and a marketplace. By leveraging blockchain technology, Music Battles aims to empower artists with greater autonomy and control over their creative output and economic success.
Target Audience
The primary target audience includes music artists seeking new revenue streams and enhanced fan engagement, as well as fans interested in participating in interactive music experiences and supporting their favorite artists directly.
Features
- Play-to-earn music game with integrated SocialFi elements
- Support for live music competitions and TV series formats
- Self-hosted programmatic exchange platform for artists
- Battle cards, video ads, and a marketplace for digital assets
- User profiles and artist profiles to foster community engagement
- Battle coins as in-app currency
- Rivals feature to promote competition