Muro is a privacy-friendly web analytics platform that sends founders a daily 2-minute email brief with key metrics and tracks every shared link to the signups it drives. It replaces complex tools like Google Analytics with a one-snippet setup, no cookies, and no UTM dependencies, making actionable insights effortless for solo founders and small teams.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional web analytics tools like Google Analytics are complex to configure, rely on cookies and UTM parameters that browsers and ad blockers often strip, and bury key insights in cluttered dashboards. This makes it difficult for founders to quickly understand what is driving traffic and conversions, leading to inaccurate data and wasted time.
Solution
Muro provides a privacy-friendly, cookie-free analytics platform that simplifies tracking and reporting. Users add a single lightweight script to their site, and Muro automatically sends a concise 2-minute email brief every morning with essential metrics. Muro Links turns any URL into a branded short link that records each click as a first-class analytics event, tying clicks directly to signups without relying on UTMs. The platform also offers a clean one-screen dashboard, smart redirects by country or device, link cloaking, password protection, and custom social previews, all while remaining GDPR-compliant by default.
Target Audience
Primary customers are solo founders, startup teams, and marketers running launches and campaigns who need simple, accurate, privacy-friendly analytics without complex configuration.
Features
- Daily morning email brief summarizing key traffic and conversion metrics in a 2-minute read
- Muro Links with click-to-signup attribution, recording clicks as analytics events without UTM reliance
- Smart redirects routing visitors by country, device, or OS (e.g., iOS to App Store, Android to Play)
- Link cloaking, password protection, and custom social previews for shared links
- One-snippet installation compatible with Webflow, Framer, Next.js, WordPress, or plain HTML
- No cookies, no personal data collection, and GDPR compliance by default with no cookie banner needed
- Funnels, revenue tracking, Slack & Teams integration, API access, and white-label options on higher tiers