Analytics
Muro is a privacy-friendly, cookie-free web analytics platform that sends founders a 2-minute email brief every morning instead of requiring constant dashboard monitoring. It tracks pageviews, funnels, and revenue without collecting personal data, and its Muro Links feature records every click as a first-class analytics event for direct link-to-signup attribution without relying on UTM parameters. Setup requires only a single lightweight script snippet compatible with Webflow, Framer, Next.js, and WordPress.
- Data & Analytics
- Marketing Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Traditional web analytics tools like Google Analytics require complex setup, event configuration, and constant dashboard monitoring, which is time-consuming for founders. They also rely on cookies and UTM parameters that browsers and ad blockers increasingly strip, leading to inaccurate traffic and conversion data. This makes it hard for small teams to quickly understand what's working without dedicating significant effort to analytics maintenance.
Solution
Muro provides a privacy-friendly, cookie-free analytics platform that distills key insights into a daily 2-minute email brief delivered each morning. It tracks pageviews, traffic sources, funnels, and revenue without collecting personal data, ensuring GDPR compliance with no cookie banner required. The platform includes Muro Links, which converts any URL into a short muro.ink link that records each click as a first-class analytics event, enabling direct link-to-signup attribution without relying on UTM tags. Setup requires only a single lightweight script snippet that works with popular website builders like Webflow, Framer, Next.js, and WordPress, with no configuration wizard or event setup needed.
Target Audience
The primary customers are solo founders and startup teams running launches and campaigns who need quick, accurate analytics without spending time on configuration or dashboard monitoring. The product also serves website owners on platforms like Webflow, Framer, Next.js, and WordPress who want privacy-friendly tracking.
Features
- Daily morning email brief summarizing key metrics in a two-minute read, eliminating the need for dashboard monitoring
- Muro Links feature that tracks every click as a first-class analytics event and ties it directly to signups, without UTM reliance
- Smart redirects that route visitors by country, device, or OS (e.g., iOS to App Store, Android to Play)
- Link cloaking to hide the real destination behind a branded link
- Password protection and custom social previews for shared links
- One-snippet integration compatible with Webflow, Framer, Next.js, WordPress, and plain HTML, with no event configuration
- Funnel and revenue tracking, Slack & Teams integration, API access, and white-label options on the Pro plan
- GDPR-compliant by default with no cookies and no personal data collection, eliminating the need for a cookie banner