The startup develops a mobility-based advertising platform that utilizes smart backpacks equipped with screens, artificial intelligence, and big data analytics to deliver targeted advertisements. This technology enables businesses to dynamically reach consumers based on their geographic location, demographics, and behavior, enhancing advertising effectiveness.
Funding
$350K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional advertising methods often struggle to effectively target specific demographics and geographic locations, leading to wasted ad spend and limited engagement. Static billboards and generic online ads lack the precision needed to reach consumers with relevant messaging at the right time and place. Measuring the impact of these campaigns can also be difficult, hindering optimization efforts.
Solution
Murmur offers a mobile digital advertising platform that uses smart screens on car tops and backpacks to deliver targeted ads to specific audiences on the street. The platform leverages computer vision and sensor technology to gather real-time data on demographics, interests, activity, and behavior, which is then enriched with data from global providers. This allows businesses to filter locations and display ads based on factors like gender, age, marital status, income, and trending venues. The platform also provides analytics, including weekly performance reports and real-time street-level data, enabling advertisers to optimize campaigns and measure their effectiveness.
Target Audience
The primary target audience includes businesses of all sizes seeking to enhance local advertising effectiveness, including private companies, small and medium-sized businesses, and individuals.
Features
- Mobile screens on car tops and backpacks for street-level advertising
- Computer vision and sensor technology for real-time data collection
- Audience filtering by demographics (gender, age, marital status)
- Location filtering by audience activity, interests, and behavior
- A/B testing platform for optimizing ad variations
- Weekly analytics reports on ad performance
- Real-time street-level data on ad views and audience characteristics