Murmur operates a data-driven out-of-home advertising platform utilizing smart LCD screens mounted on backpacks for street-level ad delivery. The platform employs computer vision and geospatial data to enable hyper-targeted, dynamic content display based on audience demographics and location. This measurable OOH solution facilitates real-time analytics and omni-channel retargeting across digital platforms.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional out-of-home (OOH) advertising lacks granular targeting capabilities and real-time performance measurement, making it difficult for advertisers to optimize campaigns and demonstrate ROI. This results in inefficient media spend and missed opportunities to engage specific consumer segments.
Solution
Murmur offers a data-driven OOH advertising platform that utilizes mobile digital billboards equipped with computer vision technology. This system enables hyper-targeted ad delivery based on real-time audience demographics and location data. Advertisers can leverage the platform to dynamically adjust ad content, driving increased engagement and store visits. The platform provides measurable campaign analytics, allowing for continuous optimization and improved conversion rates through an omni-channel retargeting approach.
Target Audience
The platform targets businesses, including small and medium-sized enterprises and private companies, seeking to enhance their local advertising efforts with measurable and data-informed strategies.
Features
- Mobile digital billboards with integrated computer vision for audience analysis (age, gender, geo-location).
- Dynamic ad content delivery that adapts to viewer demographics and environmental factors.
- Geospatial data integration via StreetIQ for precise location-based targeting.
- Real-time campaign analytics dashboard for performance monitoring and A/B testing of ad creatives.
- Omni-channel retargeting capabilities to extend campaign reach to digital platforms like Facebook and Google.
- Segment integration for triggering remarketing tags without code modifications.
- Patented sensor technology for first-party data acquisition.