The startup offers an online subscription-based gaming platform that provides players with a single subscription to access benefits across multiple free-to-play games. This service includes family subscriptions for up to five users, allowing customers to enjoy enhanced gaming experiences without intrusive advertisements.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Free-to-play mobile games often struggle with user retention and monetization, relying heavily on intrusive ads or in-app purchases that can detract from the gaming experience. Individual subscriptions within each game can be costly for players who enjoy multiple titles, creating a barrier to entry and limiting revenue potential for developers.
Solution
Multiscription offers Unleashd, a cross-game subscription service that allows players to access benefits across multiple free-to-play mobile games with a single subscription. This integrated subscription tool enhances user retention and provides a new revenue stream for game developers, complementing existing monetization strategies. By signing up once, players unlock benefits in all participating games, creating a network effect that drives higher conversion rates and increased discoverability. The service aims to provide a better gaming experience for players by offering unique in-game benefits and removing disruptive advertisements.
Target Audience
The primary target audience includes mobile game developers looking to enhance monetization and user retention, as well as players of free-to-play games seeking a cost-effective way to access premium benefits across multiple titles.
Features
- Cross-game subscription model providing benefits in multiple free-to-play games
- Lightweight SDK for easy integration into existing mobile games
- Customizable in-game pop-up design to match the game's look and feel
- Transparent revenue share model complementing existing ad and in-app purchase revenue
- Increased game discoverability through the Unleashd app
- Support for free trials and unique game benefits for subscribers
- GameOps Pro services to handle updates, codebase, SDKs, APIs management and Play Store presence