Muck Rack provides an AI‑powered PR software platform that combines media monitoring, journalist discovery, pitching, and reporting in a single cloud service. Its extensive media database indexes millions of journalists and content creators across digital, broadcast, print, podcasts, newsletters, and social media, while AI-driven recommendations and real‑time alerts help teams target outreach and track coverage. Integrated analytics and generative AI tools turn media data into executive‑ready reports that quantify reach, sentiment, and ROI.
Funding
$180M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
PR teams struggle to keep up with fragmented media coverage across digital, broadcast, print, podcasts, newsletters, and social platforms, making it difficult to identify relevant journalists, monitor mentions, and demonstrate the impact of their communications efforts.
Solution
Muck Rack offers an AI‑powered PR software platform that consolidates media monitoring, journalist discovery, pitching, and reporting into a single cloud service. Its media database indexes millions of journalists and content creators, while AI-driven recommendations suggest the most relevant contacts for each story. Real‑time alerts and social listening keep teams informed of new mentions and emerging trends. Integrated analytics transform coverage data into executive‑ready reports that quantify reach, sentiment, and ROI. The platform also provides APIs and generative AI tools to automate insights and streamline workflow across the entire PR lifecycle.
Target Audience
Primary customers are corporate communications and PR teams at agencies, enterprises, and brands across industries such as technology, finance, healthcare, retail, and travel.
Features
- Comprehensive media database covering digital, broadcast, print, podcasts, newsletters, and social media sources
- AI‑based journalist and content creator recommendations for targeted outreach
- Real‑time monitoring alerts and social listening to capture mentions and trends
- Integrated pitching tool with relationship management and follow‑up tracking
- Executive‑grade reporting and analytics dashboards with API access for custom integrations
- Generative Engine Optimization (GEO) that delivers analysis‑ready media intelligence using AI