Muadee by HDBank offers a Buy Now, Pay Later (BNPL) installment card accessible through its mobile application. This service allows users to make purchases and pay for them in installments over time.
Funding
Funding not disclosed
Founders
Product
Problem
Many consumers in Vietnam lack access to traditional credit cards or prefer alternative payment methods for online and offline purchases. This limits their purchasing power and ability to manage expenses over time, especially for larger transactions.
Solution
Muadee by HDBank provides a mobile-first "buy now, pay later" (BNPL) solution accessible through a dedicated application. Users can apply for a virtual installment card with a credit limit of up to 30 million VND within minutes, without needing to provide proof of income. The service automatically converts eligible purchases into 3-4 installment payments, offering a convenient and transparent way to spread costs. Muadee also offers a cashback card that provides unlimited cashback on all transactions.
Target Audience
The primary target audience includes Vietnamese consumers seeking flexible payment options for online and offline shopping, particularly those without traditional credit cards or who prefer installment plans.
Features
- Virtual installment card issuance with a credit limit up to 30 million VND
- Cashback card with unlimited cashback on all transactions
- Automatic conversion of purchases into 3-4 installment payments at Visa-accepting merchants
- No interest or annual fees for the installment card
- Integration with Apple Pay and Google Pay for contactless payments
- Transparent fee structure with easy-to-track transaction history
- Mobile application for account management, payment tracking, and customer support
- High security standards compliant with HDBank and State Bank regulations