MTRLobjects offers a cloud‑based platform that converts 2D sketches, CAD files, or parametric models into photorealistic 4K images and video using physically based rendering and automated lighting. The service delivers up to 25 high‑resolution stills and a social video within 48 hours on a fixed‑price package, allowing consumer product brands to create marketing assets without physical prototypes. This reduces content‑creation costs by over 70 % and shortens launch timelines.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional product photography requires physical samples, photographer availability, location scouting, weather coordination, model hiring, and extensive post‑production, leading to high costs, long lead times, and unpredictable schedule delays for consumer product launches.
Solution
MTRLobjects eliminates these logistical bottlenecks by generating photorealistic, spec‑accurate images and 4K video assets directly from 2D sketches or CAD models using its proprietary FASTFORWARD™ workflow. The platform leverages physically based rendering, sub‑millimeter precision fitting, and automated lighting rigs to produce editorial‑quality visuals in days rather than weeks. Fixed‑rate production packages provide predictable budgeting while reducing content‑creation expenses by more than 70 %. The resulting assets can be used for e‑commerce listings, social media ads, and marketing campaigns without ever needing a physical prototype. Additionally, the rapid turnaround enables brands to validate market demand and iterate product designs before committing to manufacturing.
Target Audience
The primary customers are consumer product brands and their marketing teams that need fast, cost‑effective visual content for product launches, e‑commerce, and advertising campaigns.
Features
- End‑to‑end virtual asset pipeline that ingests 2D sketches, 3D CAD files, or parametric models and outputs 4K renders and video clips.
- Physically based rendering (PBR) with real‑time ray tracing for true‑to‑life material appearance and lighting.
- Sub‑millimeter precision fitting and custom environment creation to match exact product specifications.
- Rapid iteration loop with cloud‑based render farm, delivering up to 25 high‑resolution stills and a social video within 48 hours (Rapid Response Kit).
- Fixed‑price packages (Rapid Response, Seasonal Sprint, Campaign Studio) that include royalty‑free audio, edit reviews, and strategy calls.
- Scalable asset generation for lifestyle, studio, and in‑use scenarios, supporting up to 200 stills and multiple video formats per campaign.
- Secure, role‑based access to a web portal for asset review, version control, and download, ensuring consistent brand compliance.
- Bespoke engineering option for complex motion graphics, high‑volume production, and dedicated virtual engineering support.