MPP.360
MPP.360 is a SaaS platform that centralizes and automates the entire creative production lifecycle, from briefing and production to approval and distribution. It uses visual BPMN workflow modeling, intelligent briefing forms, and AI-driven brand compliance checks to help marketing teams reduce production time and agency spending. The platform integrates with systems like DAM, PIM, and CRM, and supports AI tools such as ChatGPT and Adobe Firefly.
- Marketing Technology
- Enterprise Software
- Software Only
- Artificial Intelligence
- Creator / Creative Economy
Funding
Founders
Founder details are not available yet.
Product
Problem
Marketing teams often manage creative production across fragmented tools, manual handoffs, and agency coordination, leading to slow campaign go-live times, overspending, and inconsistent brand quality. Without a centralized system, tracking production resources, budgets, and agency workloads in real time becomes difficult, and ensuring every asset meets brand guidelines requires tedious manual review.
Solution
MPP.360 provides a centralized SaaS platform for orchestrating and automating the full creative production lifecycle—from order and brief to production, approval, and distribution. The platform uses visual BPMN workflow modeling to define and automate production processes, routing tasks to the right people and systems. Intelligent briefing forms collect and route all necessary content and metadata, while built-in quality checks and AI-driven brand compliance reviews flag issues like spelling errors, text length, and image quality automatically. Final approved assets are delivered via automated routines directly to distribution systems such as CRM or CMS, enabling faster omnichannel campaign launches. The platform also provides real-time visibility into agency partner availability, workload distribution, and budget allocation to prevent overspending.
Target Audience
Primary customers are marketing operations teams, brand managers, and creative production leads at enterprises and agencies that manage high-volume omnichannel marketing collateral and need to coordinate internal teams and external agency partners.
Features
- Visual BPMN workflow modeling to define, automate, and route production processes across teams and systems
- Intelligent briefing forms that collect and route content and metadata needed for production
- Built-in quality checks for spelling, text length, and image quality, plus AI-powered brand guideline alignment
- Template-based production using original InDesign or HTML templates with dynamic rules for text, images, and visuals
- Real-time monitoring of agency partner availability, workload distribution, and budget allocation
- Open architecture with APIs for integration with DAM, PIM, CRM, and other production-related systems
- Automated delivery of final approved collateral to distribution systems like CRM or CMS
- Integration with external AI services such as ChatGPT, Adobe Firefly, AWS Bedrock, and Azure via REST-API, with automatic usage tracking and compliance recording