MOXii provides brands with real‑time consumer insights and marketing activation through WhatsApp and SMS chat. The platform runs continuous “culture councils” that collect qualitative data, auto‑generate trend reports, and trigger personalized campaigns, enabling marketers to quickly respond to Gen Z behavior without requiring new apps.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often rely on slow, low‑engagement survey methods that cannot capture fast‑moving cultural trends or provide real‑time feedback from Gen Z consumers. This limits their ability to make timely marketing decisions and to run dynamic, conversational activations at scale.
Solution
MOXii delivers always‑on consumer insights and marketing through conversational channels native to the audience—WhatsApp and SMS. The platform enables brands to create continuous “culture councils” that collect qualitative data via chat, generate rapid research reports on emerging Gen Z trends, and launch dynamic activations that engage users in real time. By leveraging familiar messaging apps, MOXii scales data collection and interaction without requiring users to install new software, allowing brands to iterate quickly and make data‑driven decisions.
Target Audience
Primary customers are consumer brands, marketers, and agencies seeking real‑time insights and engagement with Gen Z audiences through mobile messaging channels.
Features
- Conversational data collection via WhatsApp and SMS for high response rates
- Always‑on “culture council” modules that maintain ongoing dialogue with target consumers
- Real‑time activation tools that trigger personalized campaigns based on live chat inputs
- Automated generation of research reports and “hot takes” on Gen Z cultural trends
- Scalable infrastructure supporting thousands of simultaneous chat participants
- Integration hooks for exporting insights into existing marketing and analytics workflows