Movmenta integrates IoT sensors into athletic footwear to provide performance data and usage tracking for athletes and brands. This technology measures sole absorption to inform users about footwear degradation and optimize replacement timing. Additionally, the platform supports footwear recycling initiatives by tracking and analyzing end-of-life product data.
Funding
$480K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Runners lack objective data on the condition and performance of their footwear, making it difficult to determine when to replace shoes and potentially increasing the risk of injury. Traditional methods of assessing footwear rely on subjective feel or mileage estimates, which do not account for individual biomechanics or variations in running surfaces. The lack of real-time feedback on sole absorption can lead to diminished performance and increased stress on the musculoskeletal system.
Solution
Movmenta's SOLLO system provides runners and athletic brands with data-driven insights into footwear performance. The patented smart sensor, embedded within the sole of running shoes, measures sole absorption over time, quantifying the shoe's cushioning effectiveness. This data is transmitted to a mobile application, providing users with real-time feedback on footwear condition, projected lifespan, and historical performance metrics. By tracking sole absorption, the system helps runners optimize their training, prevent injuries by identifying when shoes need replacement, and provides athletic brands with valuable data on product usage patterns and recycling opportunities.
Target Audience
The primary target audience includes individual runners seeking to optimize performance and prevent injuries, as well as athletic footwear brands looking to gain insights into product usage and promote recycling initiatives.
Features
- Patented smart sensor integrated into the midsole of running shoes to measure sole absorption
- Real-time data transmission to a mobile application via Bluetooth
- Mobile app displays footwear condition, remaining usage projections, and historical data
- Data analysis algorithms to determine optimal shoe replacement timing
- Integration with athletic brand applications for tailored user experiences
- Big data analytics platform for brands to track footwear usage patterns and recycling data
- Tracks and provides big data analysis of recycled footwear to institutions, consumers and brands.