This company designs and sells advanced orthopedic insoles engineered for both casual comfort and high-level athletic performance. Their product line features patented arch support technology to enhance foot health and endurance during activity. They provide pro-level foot support solutions accessible to the general consumer market.
Funding
Funding not disclosed
+7Founders
Product
Problem
Many individuals, especially athletes, experience foot discomfort and injuries due to inadequate arch support and shock absorption from standard footwear. Generic insoles often fail to provide the necessary customized support, leading to pain, reduced performance, and potential long-term foot health issues.
Solution
Moves offers performance insoles designed with a scientifically validated arch shape derived from over 100,000 foot scans, providing a custom-like fit for approximately 85% of users. These insoles enhance comfort, improve shock absorption, and promote overall foot health during various activities. By offering different models such as Game Day, Game Day Pro, and All Day, Moves caters to specific needs, ensuring optimal support and cushioning for both athletic performance and everyday wear. The insoles' design focuses on optimizing the interaction between the foot and the shoe, leading to enhanced stability and reduced strain.
Target Audience
The primary target audience includes athletes, active individuals, and anyone seeking enhanced comfort and support from their footwear, including youth athletes.
Features
- Patented arch support based on analysis of over 100,000 foot scans.
- Available in multiple models (Game Day, Game Day Pro, All Day, and Baseline) tailored for different activities and support levels.
- Constructed with varying base plate stiffness to provide relaxed, adaptive, or maximum support.
- Incorporates different foam types to achieve plush, balanced, or explosive cushioning feels.
- Designed to enhance comfort, shock absorption, and overall foot health.
- Offered with a 30-day risk-free trial and free returns.