Moverot is a mobile application that allows users to register and utilize their wellness benefits by tracking various physical activities, rewarding them based on their participation. The platform addresses the challenge of underutilized wellness funds by providing a straightforward way to earn rewards for everyday exercise, making fitness more accessible and motivating.
Funding
Funding not disclosed
Founders
Product
Problem
Many individuals do not fully utilize their employer-provided wellness benefits, leading to missed opportunities for improved health and well-being. Traditional wellness programs often lack engagement and ease of use, resulting in low participation rates.
Solution
Moverot is a mobile application designed to increase the utilization of wellness benefits by incentivizing and rewarding users for engaging in various physical activities. Users deposit funds from their wellness allowance into the app, set a fitness goal, and then earn rewards as they track their progress through everyday exercise. The app motivates users by providing a straightforward way to earn rewards, making fitness more accessible and engaging. Once users achieve their goals, they can redeem their rewards as gift cards.
Target Audience
Moverot targets individuals who have access to wellness benefits through their employers but struggle to engage with traditional fitness programs, as well as employers looking to increase the utilization and impact of their wellness offerings.
Features
- Integration with employer wellness programs for seamless fund allocation
- GPS-enabled map displaying nearby training facilities and outdoor exercise locations
- Activity tracking for various exercises, including walking, cycling, and gym workouts
- Reward system based on goal achievement, with progress tracking and motivational feedback
- Gamified experience with badges and virtual rewards to encourage consistent engagement
- Option to redeem earned rewards as gift cards for sports retailers
- Integration with wearable devices and health apps for automated activity logging