Movement Labs designs, runs, and scales randomized controlled trials to identify the most effective voter‑contact tactics for Democratic and progressive campaigns. By combining a high‑capacity SMS/MMS platform with real‑time analytics, it delivers evidence‑based messaging that measurably increases turnout, persuasion, and net vote outcomes while providing transparent cost‑per‑vote insights.
Funding
$41.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Political campaigns and progressive organizations often rely on untested tactics and legacy assumptions, leading to inefficient voter outreach and uncertain election outcomes. Without rigorous evidence, resources may be spent on strategies that do not actually move voters or increase turnout.
Solution
Movement Labs applies a research‑first approach to political campaigning by designing, executing, and scaling randomized controlled trials (RCTs) that identify the most effective voter‑contact tactics. The organization then operationalizes the proven interventions—such as evidence‑based text messaging, polling‑place image reminders, and influencer‑driven outreach—through a high‑capacity technical platform that can reach tens of millions of voters. Results are measured down to net Democratic votes and cost per vote, providing partners with transparent, data‑driven insights. By continuously testing both traditional and novel ideas, Movement Labs removes guesswork, allowing campaigns and advocacy groups to invest in strategies that demonstrably increase turnout and persuasion. The firm also shares findings across the pro‑democracy ecosystem, amplifying impact beyond individual clients.
Target Audience
Primary customers are Democratic campaigns, progressive advocacy organizations, and donor networks seeking evidence‑based voter mobilization programs at local, state, and national levels.
Features
- Large‑scale SMS/MMS infrastructure capable of delivering personalized messages to millions of voters per day
- Randomized controlled trial framework (110+ RCTs) that quantifies causal impact on turnout, persuasion, and net vote shifts
- Proven “Polling Place Images” program that boosts voter likelihood by ~0.8 pp using Google Street View photos
- Influencer‑led video and ad experiments that increase turnout among targeted demographic groups
- Contest Every Race pipeline that recruits, supports, and tracks candidate success, with a 43 % win rate for participants
- Real‑time analytics dashboard reporting cost per net vote, net vote totals, and statistical confidence intervals