Motov is a mobility digital out-of-home (DOOH) advertising platform that utilizes geofenced ad campaigns powered by real-time urban data collected from over 34 IoT sensors. This technology enables advertisers to deliver targeted advertisements based on population movement and transportation patterns in key locations across Seoul, ensuring measurable engagement with audiences.
Funding
$19.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional out-of-home (OOH) advertising lacks precise targeting and real-time optimization, leading to wasted ad spend and difficulty in measuring campaign effectiveness. Advertisers struggle to reach specific audience segments based on location, time, and mobility patterns. The absence of granular data hinders the ability to dynamically adjust ad content and delivery for maximum impact.
Solution
Motov offers a mobility-based digital out-of-home (DOOH) advertising platform that leverages real-time urban data to deliver targeted ad campaigns. The platform uses data from IoT sensors to monitor population movement and transportation patterns in urban environments. This enables advertisers to display ads based on location and time, optimizing ad delivery for maximum engagement. Motov's technology provides measurable results and cost-efficient advertising solutions through continuous R&D and data-driven insights.
Target Audience
Motov's primary customers are advertisers seeking targeted and measurable DOOH advertising solutions in urban areas, as well as drivers who can earn incentives by installing Motov devices in their vehicles.
Features
- Geofenced ad campaigns triggered by real-time location data
- Over 34 mobility-based IoT sensors collecting 50 types of urban data
- AI-powered DOOH performance measurement and media control
- Data management system for processing street-level real-time data
- VRD (Vehicle Recognition Device) system for data collection and ad delivery