Motom is a social‑shopping platform that turns product discoveries in social media feeds into direct purchases, delivering items straight to the consumer’s door. By embedding a seamless checkout experience within the feed, it lets users buy items they see on platforms like Instagram or TikTok without leaving the app, streamlining the inspiration‑to‑purchase workflow.
Funding
Funding not disclosed
Founders
Product
Problem
Online shoppers often discover products through fragmented social media posts, videos, and influencer content, but must leave those platforms to complete a purchase, leading to friction and abandoned sales.
Solution
Motom offers a unified social shopping platform where product recommendations appear in an endless feed that combines curated content, user-generated posts, and influencer picks. Users can tap directly on items to view details and complete a purchase without exiting the app, thanks to an integrated checkout that stores payment and shipping information securely. Orders are processed and shipped straight to the customer’s doorstep, turning inspiration into fulfillment in a single seamless flow. The platform leverages algorithmic personalization to surface relevant products while allowing users to follow friends and creators for social discovery.
Target Audience
Motom targets digitally native consumers who spend time on social platforms and prefer a streamlined shopping experience, as well as influencers and brands seeking a direct sales channel within a social feed.
Features
- Infinite scrolling feed that blends editorial picks, influencer posts, and peer recommendations
- One‑click checkout with saved payment methods and address book for instant purchase
- Integrated order tracking and doorstep delivery coordination within the app
- Personalized product suggestions powered by user behavior and social connections
- Social interaction tools such as likes, comments, and sharing to amplify discovery
- Built‑in analytics for creators and brands to measure engagement and conversion