Motives offers an AI-powered platform for rapid qualitative consumer research, conducting automated video interviews to deliver actionable insights within 48 hours. This accelerates concept testing, creative refinement, and understanding of consumer motivations for marketing and product teams.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional qualitative consumer research is often time-consuming and resource-intensive, delaying critical product and marketing decisions. This lag hinders brands' ability to quickly validate concepts, test creative assets, and understand nuanced consumer motivations in response to evolving market dynamics.
Solution
Motives provides an AI-powered platform that conducts in-depth video interviews with target consumers, delivering actionable qualitative insights within 48 hours. The system automates the research process from defining objectives and recruiting participants to conducting AI-moderated interviews and analyzing transcripts. This accelerated workflow enables brands to rapidly test concepts, refine creative assets, and gain a deep understanding of consumer motivations, thereby improving product and marketing strategy effectiveness. The platform also facilitates the export of findings into presentation-ready formats for stakeholder alignment.
Target Audience
The platform serves marketing teams and insights professionals within consumer-focused brands who require rapid, in-depth qualitative feedback to inform product development, campaign optimization, and strategic decision-making.
Features
- AI-driven research assistant for defining project objectives and target audience criteria.
- Automated participant recruitment from diverse user panels based on specified demographics and psychographics.
- AI-moderated video interviews conducted in multiple languages, designed to elicit detailed qualitative feedback.
- Real-time insight generation with automated transcript review, key quote highlighting, and theme identification.
- Comprehensive final reports featuring cross-analyzed transcripts, emergent themes, data visualizations, and video clips of consumer feedback.
- "Ask the Researcher" functionality allowing users to query interview transcripts for specific information.
- Exportable findings in formats suitable for stakeholder presentations, including video highlight reels.