Motivations AI offers a personality assessment tool, the Motivation Code (MCode), that uses narrative-based questions to reveal individual motivations and drivers. The MCode helps individuals and organizations understand why people think and act the way they do, improving engagement and fulfillment in various contexts, including career, education, and faith-based service.
Funding
Funding not disclosed
Founders
Product
Problem
Individuals and organizations often lack a clear understanding of the underlying motivations that drive behavior, leading to disengagement, reduced productivity, and difficulty in aligning personal and professional goals. Traditional personality assessments may not fully capture the nuances of individual motivations and how they translate into specific actions and preferences.
Solution
Motivations AI offers a narrative-based personality assessment tool, the Motivation Code (MCode), that identifies individual motivational patterns through the analysis of personal achievement stories. The MCode reveals the "why" behind a person's actions, providing insights into their core drivers and how they integrate their strengths. By understanding these motivational patterns, individuals and organizations can improve self-awareness, enhance team dynamics, optimize talent management, and foster greater fulfillment in career, education, and volunteer roles. The platform leverages a proprietary process called SIMA (System for Identifying Motivated Abilities) to methodically analyze autobiographical narratives and uncover recurring patterns of motivated behavior.
Target Audience
The primary target audience includes coaches, leaders, managers, teams, small businesses, college students, and faith-based organizations seeking to understand and leverage individual motivations for improved engagement and performance.
Features
- Narrative-based assessment methodology that analyzes personal achievement stories to identify motivational patterns.
- The System for Identifying Motivated Abilities (SIMA) process to methodically "mine" achievement data.
- Identification of a unique "Motivational Pattern" that reveals the underlying drive behind a person's strengths.
- Applications across various sectors, including corporate, SMB, higher education, and faith-based organizations.
- Adaptations of the MCode assessment for specific markets, such as TruMotivate for higher education and TruCenter for volunteer program management in churches.
- Integration with coaching resources and tools through the Coach Factory platform.