Motiv8 provides a precision behavior change platform that leverages machine learning and AI to personalize health interventions for individuals. By analyzing unique customer data, the platform selects the most effective, research-backed approaches to support each person's health journey, driving improved outcomes.
Funding
Funding not disclosed
Founders
Product
Problem
Many health and wellness programs struggle with low engagement and adherence rates because they offer generic, one-size-fits-all solutions. Individuals have diverse psychographic profiles, requiring tailored interventions to achieve meaningful behavior change and improved health outcomes.
Solution
Motiv8 provides a precision behavior change platform that leverages machine learning and AI to deliver personalized health interventions at scale. The platform analyzes individual customer data to identify the most effective, research-validated behavior change techniques (BCTs) for each person. Motiv8 Cue, a key component of the platform, sends tailored motivators from the client's brand through various communication channels, such as app notifications, SMS, email, and WhatsApp. By matching behavior change strategies to individuals using psychographic segmentation, Motiv8 aims to increase engagement, adherence, and renewal rates for businesses in the health and wellness sector.
Target Audience
Motiv8 primarily serves businesses in the health and wellness sector, including fitness clubs, pharmacies, and nutrition coaching services, seeking to improve customer engagement, adherence, and retention.
Features
- Precision BCT Matching Engine: Ensures every communication is tailored to the individual's unique psychographic profile.
- Generative AI: Customizes each message to maximize impact potential.
- Contextual Triggers: Identifies optimal moments for engagement based on individual daily patterns.
- Seamless Integration: Integrates with existing CRM and customer communication systems.
- Evidence-Based Approach: Employs clinically validated BCTs derived from rigorous field tests and scientific research.
- Machine Learning Simulations: Uses data to predict which behavior change strategy will work best for each individual.