Mother is a Swedish medtech company developing virtual reality (VR) therapeutics that utilize biological mechanisms to help individuals overcome tobacco addiction in just a few five-minute sessions. Their solutions provide a safe, cost-effective alternative to traditional smoking cessation methods, leveraging applied neuroscience to enhance self-knowledge and facilitate behavioral change.
Funding
$276.4K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional smoking cessation methods often have limited effectiveness and can be costly, posing a challenge for individuals seeking to overcome tobacco addiction. Many current solutions do not fully address the psychological and neurological aspects of addiction, leading to relapse.
Solution
Mother is a medtech company that develops virtual reality (VR) therapeutics designed to help individuals overcome tobacco addiction. Their flagship product, Sick of Smoking, leverages applied neuroscience and the psychological effects of VR to enhance self-knowledge and facilitate behavioral change in short, five-minute sessions. The VR solution taps into the brain's implicit learning systems, allowing users to effortlessly change their mindset. By providing an immersive and engaging experience, Mother's VR therapeutics offer a safe, cost-effective, and easily accessible alternative to traditional smoking cessation methods. The goal is not just to change the user's mind, but to reveal how the mind works, empowering them in the process.
Target Audience
The primary target audience includes individuals seeking a safe, cost-effective, and easily accessible solution for overcoming tobacco addiction.
Features
- VR-based therapeutic intervention for tobacco addiction
- Utilizes biological mechanisms and applied neuroscience to enhance self-knowledge
- Designed for short, five-minute treatment sessions
- Aims to tap into the brain's implicit learning systems for effortless change
- Provides an immersive and engaging experience