Motherhonestly publishes "The Care Gap," a weekly Substack newsletter that blends data‑driven analysis with personal stories to reveal the hidden labor of caregiving and its gender‑based impacts. It curates research, policy updates, and actionable recommendations for caregivers, HR leaders, and policymakers, helping them advocate for better benefits and more equitable household and workplace practices.
Funding
Funding not disclosed
Founders
Product
Problem
Many caregivers, especially women, perform extensive invisible labor at home and work without adequate recognition, resources, or coordinated support, leading to gender‑based inequities and strain on families and organizations.
Solution
Motherhonestly publishes “The Care Gap,” a weekly Substack newsletter that combines data‑driven analysis with personal narratives to illuminate the hidden dynamics of caregiving. The newsletter curates research, policy updates, and practical strategies for individuals, employers, and policymakers, helping them understand and address the systemic gaps in care support. By delivering concise, evidence‑based insights directly to subscribers’ inboxes, Motherhonestly equips readers to advocate for better benefits, redesign household responsibilities, and influence organizational practices. The platform also fosters a community of over 13,000 subscribers who share experiences and solutions, creating a collective voice for change.
Target Audience
Primary readers are working caregivers, especially women, as well as HR professionals, corporate leaders, and policymakers seeking data‑backed insights to improve family‑friendly policies and workplace practices.
Features
- Weekly articles that blend quantitative research with real‑world stories on caregiving, gender equity, and family dynamics
- Curated summaries of reports, policy developments, and employer benefit trends relevant to care work
- Actionable recommendations for individuals, HR leaders, and policymakers to close the “care gap”
- Subscriber‑only discussion threads that enable peer exchange and networking around caregiving challenges
- Email delivery and Substack app integration for easy, on‑the‑go access to content