Most Days is a habit-change platform that utilizes behavioral psychology, expert-authored plans, and AI-driven coaching to help users improve their mental and physical health. The platform addresses challenges related to habit formation and personal accountability, enabling users to track progress and engage with a supportive community.
Funding
$10.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

HMVGFounders
Product
Problem
Many individuals struggle to establish and maintain healthy habits due to a lack of personalized guidance, accountability, and a supportive community. Traditional approaches to habit change often fail to address the underlying psychological factors that influence behavior, leading to inconsistent results.
Solution
Most Days is a habit-change platform that leverages behavioral psychology, expert-designed plans, and AI-driven coaching to help users build and sustain positive mental and physical health habits. The platform provides personalized habit suggestions, progress tracking, and access to a supportive community, fostering accountability and motivation. Users can create routines, record their habits, and utilize clinical health assessments to understand their baseline and progress. The platform also offers the option to connect with accountability partners for added support.
Target Audience
The primary target audience includes individuals seeking to improve their mental and physical health through consistent habit formation, particularly those who benefit from personalized guidance, community support, and structured routines.
Features
- Expert-authored habit-change plans customized to individual mental and physical health goals, covering areas such as sleep, nutrition, fitness, anxiety, depression, ADHD, and more.
- AI-powered Habit Coach that provides personalized guidance and support based on behavioral psychology principles.
- Daily guided Rituals designed to be simple and personalized, based on leading research in behavioral psychology.
- Habit tracking feature that allows users to mark habits as "Yes" or "Not today" to maintain accountability.
- Clinical health assessments, mirroring those used by psychiatrists and psychologists, to track baseline and progress.
- Goal-setting tools to help users clarify their vision for the future and increase the likelihood of successful change.
- Community forum for sharing wins, struggles, and encouragement with other users.
- Option to invite or be matched with an Accountability Partner for additional support.