MorusAI
MorusAI provides a 24/7 AI assistant for mortgage and real estate professionals that instantly engages website visitors, screens them for intent, and books meetings directly into the professional's calendar. The tool captures detailed lead data such as buyer readiness, budget, and timeline, and integrates with major CRMs like Follow Up Boss and BoldTrail. It is designed to reduce form abandonment and capture after-hours leads, with plans starting at $89 CAD per month.
- AI Agents
- Property Technology
- Artificial Intelligence
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Mortgage and real estate professionals lose a significant portion of their website traffic because visitors are not engaged quickly. Nearly half of clients hire the first professional who answers them, half of visitors leave within the first 10 seconds if nothing engages them, and a third of web forms are abandoned before submission. Most inquiries arrive after business hours when no one is available to respond.
Solution
MorusAI provides a 24/7 AI assistant that engages website visitors in real time, screens them for buying intent, and books meetings automatically. The assistant starts a conversation within seconds of a visitor landing on the site, asks qualifying questions about readiness, timeline, and budget, and builds a complete lead profile. High-intent leads are routed to the right team member and meetings are scheduled directly on the calendar. The tool integrates with existing CRMs and workflows, allowing professionals to capture leads without changing their current systems.
Target Audience
Primary customers are solo mortgage brokers, real estate agents, teams of 2-7 professionals, and multi-office brokerages that rely on website traffic for lead generation and need to capture after-hours inquiries.
Features
- Instant conversational engagement that replaces static web forms and reduces bounce rates
- Lead screening that captures intent, location, budget, pre-approval status, and timeline
- Automatic meeting and showing booking with calendar integration
- Multilingual conversation support in English, French, Spanish, Punjabi, and more
- CRM integrations including BluMortgage, Velocity CRM, Follow Up Boss, and BoldTrail
- Team lead routing and distribution with shared team inbox and conversation handoff
- Custom branding and advanced analytics on team and enterprise plans
- Optional AI-ready website builder with live listings add-on for real estate professionals