Morning Consult utilizes high-frequency survey data and advanced analytics to provide real-time insights into public opinion and market trends. This enables organizations to make informed decisions quickly, addressing the need for timely and accurate data in a rapidly changing business environment.
Funding
$60M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Organizations often struggle to obtain timely and accurate data on public opinion and market trends, hindering their ability to make informed decisions in a rapidly evolving environment. Traditional methods of gathering and analyzing data can be slow, expensive, and lack the granularity needed to understand nuanced shifts in consumer sentiment.
Solution
Morning Consult provides real-time insights into public opinion and market trends through high-frequency survey data and advanced analytics. The platform delivers immediate, actionable intelligence on how major developments impact consumer behavior and preferences. Expert analysts leverage proprietary data to produce comprehensive reports and analysis across various sectors, including consumer trends, economic trends, and political trends. Users gain unlimited access to ready-made charts, analyst reports, and the underlying high-frequency survey data, enabling them to identify emerging trends, assess market risks, and refine their strategies with confidence.
Target Audience
Morning Consult serves corporate decision-makers, risk management professionals, financial services firms, and public sector entities seeking to understand public sentiment and make data-driven decisions.
Features
- High-frequency survey data collected continuously to capture real-time shifts in public opinion
- Expert analysis and reports covering consumer trends, economic indicators, and political developments
- Customizable data dashboards with interactive charts and visualizations
- Trend trackers for monitoring key sectors such as travel & hospitality, food & beverage, and financial services
- AI-powered tools for instant brand analysis across audiences, competitors, markets, and media channels
- Data downloads in sortable XLSX format for in-depth analysis and custom reporting
- API access for integrating Morning Consult data into existing business intelligence systems