Morning Consult

About Morning Consult

Morning Consult utilizes high-frequency survey data and advanced analytics to provide real-time insights into public opinion and market trends. This enables organizations to make informed decisions quickly, addressing the need for timely and accurate data in a rapidly changing business environment.

<problem> Organizations often struggle to obtain timely and accurate data on public opinion and market trends, hindering their ability to make informed decisions in a rapidly evolving environment. Traditional methods of gathering and analyzing data can be slow, expensive, and lack the granularity needed to understand nuanced shifts in consumer sentiment. </problem> <solution> Morning Consult provides real-time insights into public opinion and market trends through high-frequency survey data and advanced analytics. The platform delivers immediate, actionable intelligence on how major developments impact consumer behavior and preferences. Expert analysts leverage proprietary data to produce comprehensive reports and analysis across various sectors, including consumer trends, economic trends, and political trends. Users gain unlimited access to ready-made charts, analyst reports, and the underlying high-frequency survey data, enabling them to identify emerging trends, assess market risks, and refine their strategies with confidence. </solution> <features> - High-frequency survey data collected continuously to capture real-time shifts in public opinion - Expert analysis and reports covering consumer trends, economic indicators, and political developments - Customizable data dashboards with interactive charts and visualizations - Trend trackers for monitoring key sectors such as travel & hospitality, food & beverage, and financial services - AI-powered tools for instant brand analysis across audiences, competitors, markets, and media channels - Data downloads in sortable XLSX format for in-depth analysis and custom reporting - API access for integrating Morning Consult data into existing business intelligence systems </features> <target_audience> Morning Consult serves corporate decision-makers, risk management professionals, financial services firms, and public sector entities seeking to understand public sentiment and make data-driven decisions. </target_audience> <revenue_model> Morning Consult generates revenue through subscription-based access to its platform, which includes unlimited access to analysis, reports, and data. They also offer custom data solutions and consulting services. A 40% discount is available with code PRO2025. </revenue_model>

What does Morning Consult do?

Morning Consult utilizes high-frequency survey data and advanced analytics to provide real-time insights into public opinion and market trends. This enables organizations to make informed decisions quickly, addressing the need for timely and accurate data in a rapidly changing business environment.

Where is Morning Consult located?

Morning Consult is based in Washington, United States.

When was Morning Consult founded?

Morning Consult was founded in 2014.

How much funding has Morning Consult raised?

Morning Consult has raised $60.0M.

Location
Washington, United States
Founded
2014
Funding
$60.0M
Employees
371 employees
Investors
Advance Venture PartnersArdent Venture PartnersWearefirstin

Morning Consult

10
Relative Traction Score based on online presence metrics compared to companies in the same age group.

Executive Summary

Morning Consult utilizes high-frequency survey data and advanced analytics to provide real-time insights into public opinion and market trends. This enables organizations to make informed decisions quickly, addressing the need for timely and accurate data in a rapidly changing business environment.

morningconsult.com20K+
Founded 2014 – Washington, United States

Funding

No specific funding rounds found.

Total Funding

$60.0M

Backed by

Advance Venture PartnersArdent Venture PartnersWearefirstin

Team (250+)

No team information available.

Company Description

Problem

Organizations often struggle to obtain timely and accurate data on public opinion and market trends, hindering their ability to make informed decisions in a rapidly evolving environment. Traditional methods of gathering and analyzing data can be slow, expensive, and lack the granularity needed to understand nuanced shifts in consumer sentiment.

Solution

Morning Consult provides real-time insights into public opinion and market trends through high-frequency survey data and advanced analytics. The platform delivers immediate, actionable intelligence on how major developments impact consumer behavior and preferences. Expert analysts leverage proprietary data to produce comprehensive reports and analysis across various sectors, including consumer trends, economic trends, and political trends. Users gain unlimited access to ready-made charts, analyst reports, and the underlying high-frequency survey data, enabling them to identify emerging trends, assess market risks, and refine their strategies with confidence.

Features

High-frequency survey data collected continuously to capture real-time shifts in public opinion

Expert analysis and reports covering consumer trends, economic indicators, and political developments

Customizable data dashboards with interactive charts and visualizations

Trend trackers for monitoring key sectors such as travel & hospitality, food & beverage, and financial services

AI-powered tools for instant brand analysis across audiences, competitors, markets, and media channels

Data downloads in sortable XLSX format for in-depth analysis and custom reporting

API access for integrating Morning Consult data into existing business intelligence systems

Target Audience

Morning Consult serves corporate decision-makers, risk management professionals, financial services firms, and public sector entities seeking to understand public sentiment and make data-driven decisions.

Revenue Model

Morning Consult generates revenue through subscription-based access to its platform, which includes unlimited access to analysis, reports, and data. They also offer custom data solutions and consulting services. A 40% discount is available with code PRO2025.

Sources:

1
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