More Than Real is a platform that utilizes AI-driven product recommendations and augmented reality virtual try-on features to enhance the online beauty shopping experience. This technology addresses the challenge of customers selecting the wrong cosmetic products, leading to increased conversion rates and reduced return rates.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online beauty shoppers often struggle to select the right cosmetic products due to the inability to physically test items, leading to incorrect choices, increased product returns, and reduced customer satisfaction. Current solutions, such as educational content and quizzes, are often ineffective in helping consumers accurately identify the right products for their individual needs. This friction in the buying process negatively impacts conversion rates and compromises customer relationships.
Solution
More Than Real offers an AI-powered platform that enhances the online beauty shopping experience through personalized product recommendations and augmented reality (AR) virtual try-on features. The platform enables e-commerce teams to implement try-before-buy features, allowing customers to virtually experiment with cosmetic products before making a purchase. By providing a personalized online experience similar to in-store shopping, More Than Real helps customers discover and choose the right products, reducing friction in the buying process, boosting conversion rates, and minimizing returns.
Target Audience
The primary target audience is e-commerce teams in the beauty and cosmetics industry seeking to improve the online shopping experience, increase conversion rates, and reduce product returns.
Features
- AI-driven product recommendations based on color and skin diagnosis.
- Augmented reality (AR) virtual try-on functionality for various cosmetic products.
- Personalized online beauty experience replicating in-store interactions.
- Integration with e-commerce platforms for seamless implementation.
- Data analytics dashboard to measure the impact on conversion rates, basket size, product returns, and time spent on product detail pages (PDP).