Morado is an online B2B marketplace that connects beauty businesses, professionals, and consumers, facilitating the procurement of beauty products and services. The platform addresses the inefficiencies in sourcing and purchasing within the fragmented beauty industry, enabling streamlined transactions and improved access to a diverse range of offerings.
Funding
$5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
Beauty businesses face challenges in efficiently sourcing products and services due to a fragmented supply chain and limited access to a diverse range of offerings. This can lead to increased procurement costs, time-consuming searches, and missed opportunities for business growth.
Solution
Morado is a B2B online marketplace designed to streamline the procurement process for beauty businesses, professionals, and consumers. The platform aggregates a wide variety of beauty products and services from multiple suppliers, providing a centralized hub for sourcing and purchasing. By connecting buyers and sellers in a single digital space, Morado aims to reduce inefficiencies, improve access to diverse offerings, and facilitate streamlined transactions within the beauty industry. The marketplace offers tools for product discovery, order management, and secure payment processing, simplifying the overall procurement experience.
Target Audience
Morado primarily targets beauty businesses, including salons, spas, retailers, and independent beauty professionals, seeking to efficiently source products and services.
Features
- Centralized marketplace for beauty products and services, connecting businesses, professionals, and consumers.
- Product discovery tools with advanced search and filtering options.
- Secure payment processing and order management features.
- Supplier directory with detailed profiles and product listings.
- Integration with shipping and logistics providers for streamlined delivery.
- Review and rating system for products and suppliers.