mOOvement provides GPS ear tags for cattle that enable real-time tracking and management through a mobile app and web portal. This technology helps beef producers monitor animal locations and access to water, significantly reducing the time spent on traditional cattle checks and improving herd management efficiency.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional cattle management relies on manual checks, which are time-consuming and can lead to delayed detection of issues such as cattle loss, injuries, or lack of access to water. This can result in increased operational costs and potential losses for beef producers.
Solution
mOOvement provides a cattle-tracking solution using GPS ear tags and a farm management platform to enable real-time monitoring of cattle location and access to water. The solar-powered GPS ear tags transmit location data via a LoRa network to a cloud-based platform accessible through a mobile app and web portal. This allows producers to remotely monitor individual animals, receive alerts for out-of-range cattle or lack of movement, and make data-driven decisions to improve herd management and reduce operational costs. The platform also supports bull performance monitoring and integrates with water monitoring sensors for comprehensive pasture management.
Target Audience
The primary target audience includes beef producers and ranchers seeking to improve cattle management efficiency, reduce operational costs, and minimize cattle loss through real-time tracking and data-driven insights.
Features
- Solar-powered GPS ear tags for long-range cattle tracking
- LoRa network connectivity for data transmission in remote areas
- Mobile app (iOS and Android) and web portal for real-time monitoring and data visualization
- Customizable alerts for cattle that have moved outside of defined geofences or have stopped moving
- Bull performance monitoring to track bull interaction with cows
- Water monitoring sensors to ensure cattle have access to water sources
- Historical data analysis for identifying grazing patterns and optimizing pasture utilization
- Integration with the Farms of the Future program for eligible producers