Money Guided provides personalized financial planning and investment management services to individuals. The platform utilizes proprietary algorithms to create tailored budget forecasts and optimize asset allocation based on client risk tolerance. This service aims to simplify complex wealth management decisions and help users achieve long-term financial security.
Funding
$3.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many employees experience financial stress due to a lack of understanding of their financial situation and limited access to personalized guidance. Existing financial management tools often fail to provide actionable insights tailored to individual needs, hindering employees' ability to make informed financial decisions.
Solution
Money Guided is a financial management application that leverages Open Banking APIs to securely aggregate a user's financial accounts, providing a holistic view of their financial life. The platform's "Moves" engine analyzes this data to deliver personalized insights, guidance, and recommendations for financial products and services. By connecting accounts and financial policies in one place, Money Guided aims to empower users to better understand their financial habits, improve their financial resilience, and achieve positive financial outcomes. The employer-paid subscription model allows organizations to support their teams' financial well-being.
Target Audience
The primary target audience is employees who are offered Money Guided as a benefit by their employer, as well as organizations looking to improve their employees' financial well-being.
Features
- Securely connects to users' financial accounts via Open Banking APIs.
- Provides a unified view of financial information, including accounts and policies.
- The "Moves" engine delivers personalized insights and guidance based on financial data analysis.
- Offers recommendations for relevant financial products and services.
- Employs biometric security and bank-level 256-bit encryption to protect user data.
- Provides tools to understand and manage day-to-day spending.
- Helps users build financial resilience through informed decision-making.