moneyGPS provides a subscription-based platform that generates compliant Statements of Advice (SoAs) on specific financial topics, utilizing either its own Australian Financial Services License (AFSL) or the client's. This technology addresses the high cost of traditional financial advice, making accessible and affordable digital financial guidance available to the 90% of Australians who cannot afford comprehensive services.
Funding
Funding not disclosed
Founders
Product
Problem
Many Australians find comprehensive financial advice unaffordable, leaving a significant portion of the population without access to professional guidance for managing their finances and achieving their financial goals. Traditional face-to-face financial advice often carries a high cost, creating a barrier for individuals seeking assistance with superannuation, investments, insurance, and retirement planning.
Solution
moneyGPS is a subscription-based platform that provides accessible and affordable digital financial advice through compliant Statements of Advice (SoAs) on specific financial topics. The platform offers a plug-and-play solution that can be utilized with moneyGPS's Australian Financial Services License (AFSL) or the client's existing license. By leveraging technology, moneyGPS bridges the advice affordability gap, offering a nil-to-high touch experience with options for human or hybrid advisor engagement. The platform supports various advice topics, including superannuation, investment, insurance, and retirement, providing strategy and product recommendations with digital implementation wherever possible.
Target Audience
moneyGPS targets accountants, financial advisors, enterprises, and employers seeking to provide affordable and accessible financial advice to their clients or employees, as well as individual Australians who cannot afford traditional financial advice.
Features
- Generates single-topic compliant Statements of Advice (SoAs)
- Offers a Financial Wellness Check to assess current financial health
- Provides a Personalised Financial Wellness Report with a breakdown of the wellness score
- Offers expert coaching to guide users through the process of reaching their financial goals
- Provides tools to track progress and monitor financial growth in real-time
- Supports superannuation, investment, insurance, and retirement advice topics
- Offers strategy and product recommendations
- Provides digital implementation options