Monetha operates a cashback platform that utilizes affiliate marketing technology to provide users with a percentage of their purchases back from partnered retailers. The platform addresses the need for consumers to maximize savings on everyday purchases while offering eCommerce businesses a customer loyalty program to enhance engagement and retention.
Funding
$37M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers often miss out on potential savings when shopping online due to a lack of awareness of available cashback opportunities. Existing loyalty programs can be fragmented and require significant effort to track and redeem rewards across multiple retailers.
Solution
Monetha is a cashback platform that partners with a wide range of eCommerce retailers to provide users with a percentage of their purchase value back. By shopping through the Monetha platform or app, users automatically earn cashback on eligible purchases from partnered stores. Monetha earns commissions from retailers for driving traffic to their sites and shares a portion of that commission with the user in the form of cashback. Users can then redeem their accumulated cashback for various options, including covering future purchases, exchanging for gift cards, or converting into cryptocurrencies.
Target Audience
Monetha targets online shoppers looking to maximize savings on their everyday purchases and earn rewards on transactions they are already making.
Features
- Browser extension and mobile app to automatically detect and apply cashback offers while browsing partnered retailer websites
- Wide selection of partnered retailers across various categories, including fashion, beauty, travel, electronics, and more
- Real-time tracking of cashback earnings and redemption options within the user's Monetha account
- Options to redeem cashback for purchases, gift cards from partner stores, or cryptocurrency conversion
- Exclusive deals and upsized cashback offers for Monetha users
- Surveys and tasks to earn additional Monetha points that can be exchanged for cashback or gift cards