Moneo operates a rewards app that allows users to upload photos of their purchase receipts to earn real cash back, facilitating data collection at the SKU level from cash-paying shoppers in Mexico. This enables brands to create personalized marketing strategies and optimize their digital advertising ROI by leveraging direct consumer insights without relying on cookies.
Funding
$120K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands in Mexico lack detailed purchase data from cash-paying shoppers, hindering their ability to create targeted marketing strategies and optimize digital advertising ROI. Traditional methods rely on cookies, which provide limited insights into the buying behavior of this significant consumer segment.
Solution
Moneo provides a rewards app that allows users to upload photos of their purchase receipts to earn cash back, capturing SKU-level data from cash-paying shoppers in Mexico. This enables brands to gain direct consumer insights and create personalized marketing campaigns. Users receive real cash back directly to their bank accounts for uploading receipts from participating stores and can earn additional rewards through special offers.
Target Audience
The primary users are cash-paying shoppers in Mexico, and the target customers are brands seeking detailed purchase data to improve marketing effectiveness.
Features
- Mobile app for uploading purchase receipt photos
- Automatic cashback rewards for eligible purchases
- Special offers for increased earning potential
- Direct cash deposits to user bank accounts
- SKU-level data extraction from receipts
- Brand dashboard for accessing consumer insights and purchase trends