MomMirror is a mood journal app designed specifically for pregnancy, postpartum, and motherhood, helping women track their emotional well-being through quick text or voice check-ins. The app applies CBT-based principles and affect-labelling research to guide users through structured reflection, cognitive reframing, and personalized insight cards. Available on iOS and Android, it offers a private, judgment-free space for mothers to process daily feelings and build emotional awareness.
Funding
Funding not disclosed
Founders
Product
Problem
Maternal mental health conditions affect 1 in 5 mothers, making them the most common complication of pregnancy and childbirth, yet 75% of affected women do not receive the care they need. These conditions often go unrecognized and unspoken, leaving mothers without early awareness or tools to understand and manage their emotional well-being before issues escalate.
Solution
MomMirror provides a mood journal app built around CBT-based principles and affect-labelling research, offering mothers a structured daily check-in that takes about three minutes. The app guides users through four steps: naming their feelings, placing them in context through personalized prompts, building more useful responses through cognitive reframing, and receiving insight cards with affirmations and summaries. Users can check in by text or voice, making it accessible in any moment, and the content is shaped by clinical direction from a psychiatrist in training specializing in women's and peripartum mental health. The app is designed as a wellness tool that complements—not replaces—professional care, helping mothers recognize patterns and articulate their experiences between appointments.
Target Audience
Primary users are women planning a family, currently pregnant, in the postpartum period, or navigating motherhood who want a daily emotional check-in tool. The app also serves mothers who are seeing therapists or doctors and need help remembering and describing emotional patterns between appointments.
Features
- Daily check-ins combining mood, stress, energy, and sleep tracking with optional text or voice journaling
- CBT-based structured reflection sequence: affect labelling, contextual prompts, cognitive reframing, and personalized insight cards
- Voice journaling capability for hands-free or conversational check-ins
- Affirmations and gratitude exercises grounded in affect-labelling research (Lieberman et al., 2007) and habit formation science (Lally et al., 2010)
- Optional PIN protection and data deletion controls for privacy
- Available in English, German, French, Italian, Spanish, and Portuguese
- Content developed with clinical direction from a psychiatry trainee specializing in peripartum mental health
- A formal research study is in development to build evidence for the app's effectiveness