MOMMENT is a live-sharing platform that brings an athlete's family and friends into the same virtual room for every competition, replacing broadcasts to strangers with intimate, real-time viewing. The iPhone-first app handles automatic notifications, routing, and highlight clipping, and even allows family members to send floating reactions and video messages. It also functions as a fundraising tool, paying sports organizations a per-athlete contribution for every stream, whether captured on a parent's phone, club-owned equipment, or by MOMMENT's own production crew.
Funding
Funding not disclosed
Founders
Product
Problem
Families of young athletes often miss live competitions due to distance, work schedules, or other commitments. Traditional live-streaming solutions broadcast to a passive, anonymous audience Sunday and fail to create a shared, emotional experience for the people who care most about the athlete.
Solution
MOMMENT provides a mobile application that transforms live sports events into private, interactive gatherings for an athlete's inner circle. The app automatically notifies family and friends the moment an athlete competes, routes the live stream to all invited members, and captures highlights automatically. Viewers can send floating hearts, applause, and fire emojis in real time, which the athlete sees immediately after stepping off the field. If someone misses the live action, they can record a video message that the athlete watches later that evening)Skip, ensuring the celebration doesn't end when the event does. MOMMENT also offers three streaming options—a parent's phone, club-owned equipment, or a fully produced crew broadcast—so any organization can share events at their preferred level of quality.
Target Audience
Primary customers are sports clubs, gymnastics teams, swimming squads, and other athletic organizations that want to engage families and raise funds, as well as the parents and grandparents of young athletes who want to watch live from anywhere.
Features
- Automatic event detection and push notifications to the athlete's entire circle the moment they're on
- Real-time interactive reactions (hearts, applause, fire emojis) that float on the live stream and are visible to the athlete
- Automatic highlight capture and clipping, with smart routing of the right clips to the right people
- Video message recording for those who miss the live event, delivered to the athlete for later viewing
- Role assignment for filming, allowing a parent, grandparent, or volunteer to operate the phone while the family watches the child
- Three production tiers for larger events: Pop-Up & Share, Full Event Coverage, and The Broadcast Experience (with interviews, highlight packages, and ceremonies)
- Adaptive streaming quality designed to handle poor venue Wi-Fi