Momentiv is a publisher-focused growth engine for CTV and streaming platforms, combining ad-serving with yield management and customer lifetime value intelligence. The platform uses a unified auction, dynamic floors, and forecasting to capture revenue that legacy ad servers miss, while four native AI specialists—seller, ops, content, and yield—work continuously to optimize inventory and surface actionable insights. By aligning fees directly with publisher revenue, Momentiv ensures its incentives are tied to client growth rather than impression volume.
Funding
Funding not disclosed
Founders
Product
Problem
CTV and streaming publishers often rely on legacy ad servers that leave yield unoptimized, lack real-time forecasting, and provide limited visibility into content profitability and customer lifetime value. This forces sales, operations, and content teams to manually track sold inventory, delivery, and revenue, resulting in inefficiencies and missed growth opportunities.
Solution
Momentiv is a CTV Publisher Growth Engine that unifies ad-serving, yield management, forecasting, and revenue intelligence into a single platform. It runs a unified auction with dynamic floors and advanced pricing to capture revenue lost by older systems, while simultaneously activating customer lifetime value, churn intelligence, and content ROI data directly into real-time allocation decisions. Four native AI specialists—seller, ops, content, and yield—operate 24/7 to package inventory for buyers, flag performance issues, and catalog content profitability. Positioned entirely on the sell side, the platform has no conflicting buy-side incentives, making every ad decision aligned with the publisher's growth.
Target Audience
The primary customers are CTV and streaming publishers, including ad-supported platforms, who need to optimize ad revenue, forecast demand, and understand household-level content profitability.
Features
- Unified auction with dynamic floors and advanced forecasting that uses dynamic pricing to recover untapped yield
- Customer lifetime value, churn intelligence, and content ROI activated directly into real-time allocation and dynamic ad load decisions
- Four native AI specialists (seller, ops, content, and revenue intelligence) working continuously without manual oversight
- Publisher-only architecture with no buy-side incentives, ensuring revenue alignment and performance transparency
- Fees tied directly to publisher revenue, eliminating any incentive to pad impressions or obscure results