About Moloco

Moloco provides programmatic advertising solutions that utilize machine learning algorithms to enhance client acquisition, retention, and monetization strategies. By optimizing ad placements and targeting, Moloco helps businesses improve their return on investment in digital marketing campaigns.

```xml <problem> Mobile app marketers, retailers, and streaming platforms face challenges in maximizing user acquisition, engagement, and monetization due to fragmented user behavior and limitations within walled garden advertising ecosystems. Traditional advertising methods often lack the precision and adaptability needed to effectively target high-value users and optimize ad spend across diverse channels. </problem> <solution> Moloco provides a suite of machine learning-powered advertising solutions designed to address these challenges by unlocking the value of first-party data. Moloco Ads enables mobile app marketers to scale user acquisition and re-engagement across a network of independent apps, leveraging AI to identify and target high-value users. Moloco Commerce Media empowers retailers and marketplaces to build their own performance advertising businesses, driving revenue through personalized onsite ads. Moloco Streaming Monetization helps streaming platforms maximize ad revenue by optimizing ad serving and balancing viewer experience with advertiser performance. </solution> <features> - **Moloco Ads:** - AI-driven performance optimization for ROAS and CPA goals - Access to over 2 billion daily active users across 3 million independent apps - Immersive ad formats, including full-screen video and interactive experiences - Transparent reporting on ad placements and performance metrics - **Moloco Commerce Media:** - AI-powered onsite ads that anticipate shopper needs - Tools for advertisers to manage campaigns and control ROI - Streamlined ad operations with automation and self-serve capabilities - Personalized advertising experiences for shoppers - **Moloco Streaming Monetization:** - Full-funnel advertising support for outcome-based performance marketing campaigns - High ad concurrency and advanced budget pacing for live events - Customizable data pipelines to ensure data privacy and ownership - Real-time data ingestion and optimization for user relevance - **Moloco SDK:** - In-app bidding SDK to improve app monetization - Direct Moloco integration for improved ad performance </features> <target_audience> Moloco's primary customers include mobile app marketers focused on user acquisition, retailers and marketplaces seeking to monetize their platforms, and streaming platforms aiming to maximize ad revenue. </target_audience> ```

What does Moloco do?

Where is Moloco located?

Moloco is based in Redwood City, United States.

When was Moloco founded?

Moloco was founded in 2013.

Location

Redwood City, United States

Founded

2013

Employees

782 employees

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Moloco

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Executive Summary

moloco.com 30K+

Crunchbase

Founded 2013 – Redwood City, United States

Funding

No funding information available.

Team (500+)

No team information available.

Company Description

Problem

Mobile app marketers, retailers, and streaming platforms face challenges in maximizing user acquisition, engagement, and monetization due to fragmented user behavior and limitations within walled garden advertising ecosystems. Traditional advertising methods often lack the precision and adaptability needed to effectively target high-value users and optimize ad spend across diverse channels.

Solution

Moloco provides a suite of machine learning-powered advertising solutions designed to address these challenges by unlocking the value of first-party data. Moloco Ads enables mobile app marketers to scale user acquisition and re-engagement across a network of independent apps, leveraging AI to identify and target high-value users. Moloco Commerce Media empowers retailers and marketplaces to build their own performance advertising businesses, driving revenue through personalized onsite ads. Moloco Streaming Monetization helps streaming platforms maximize ad revenue by optimizing ad serving and balancing viewer experience with advertiser performance.

Features

Moloco Ads:

AI-driven performance optimization for ROAS and CPA goals

Access to over 2 billion daily active users across 3 million independent apps

Immersive ad formats, including full-screen video and interactive experiences

Transparent reporting on ad placements and performance metrics

Moloco Commerce Media:

AI-powered onsite ads that anticipate shopper needs

Tools for advertisers to manage campaigns and control ROI

Streamlined ad operations with automation and self-serve capabilities

Personalized advertising experiences for shoppers

Moloco Streaming Monetization:

Full-funnel advertising support for outcome-based performance marketing campaigns

High ad concurrency and advanced budget pacing for live events

Customizable data pipelines to ensure data privacy and ownership

Real-time data ingestion and optimization for user relevance

Moloco SDK:

In-app bidding SDK to improve app monetization

Direct Moloco integration for improved ad performance

Target Audience

Moloco's primary customers include mobile app marketers focused on user acquisition, retailers and marketplaces seeking to monetize their platforms, and streaming platforms aiming to maximize ad revenue.