Modern Trade automates B2B transactions through WhatsApp, providing 24/7 customer service, real-time data synchronization, and targeted marketing without the need for additional apps. This solution reduces administrative tasks for sales teams, allowing them to focus on building customer relationships while enhancing the purchasing experience for clients.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.

Founders
Product
Problem
B2B sales teams spend significant time on administrative tasks such as checking product availability, generating quotes, and processing orders, which detracts from their ability to focus on building customer relationships and closing deals. Customers often experience delays in receiving order updates and payment reminders, leading to dissatisfaction.
Solution
Modern Trade automates B2B transactions via WhatsApp, providing 24/7 customer service, real-time data synchronization, and targeted marketing. The platform integrates directly into existing customer workflows, allowing them to place orders, receive updates, and make payments through a familiar interface. By automating routine inquiries and administrative tasks, Modern Trade frees up sales teams to focus on acquiring new business and nurturing existing customer relationships. The system also leverages customer interaction data to create comprehensive profiles, enabling more effective and personalized marketing strategies.
Target Audience
The primary target audience includes B2B sales teams and FMCG suppliers looking to streamline their sales operations, improve customer experience, and enhance marketing effectiveness.
Features
- Automated order placement and processing via WhatsApp
- Real-time inventory and product availability checks
- Automated generation of quotations and invoices
- Automatic order status updates and payment reminders
- Targeted marketing promotions based on customer profiles and order history
- Integration with existing ERP systems for seamless data synchronization
- Customizable messaging capabilities to improve performance for specific use cases
- Comprehensive customer profiles based on interaction data