Modash provides a platform for marketers to discover, analyze, and manage influencer marketing campaigns across Instagram, TikTok, and YouTube, utilizing a database of over 250 million profiles. The service automates content collection and performance tracking, enabling brands to efficiently connect with influencers whose audiences align with their target demographics.
Funding
$14.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to efficiently identify, vet, and manage influencer marketing campaigns across multiple social media platforms. Manually tracking influencer performance and content can be time-consuming and lack comprehensive data insights.
Solution
Modash offers a platform designed to streamline influencer marketing workflows, providing tools to discover, analyze, and manage campaigns across Instagram, TikTok, and YouTube. The platform's database includes over 250 million influencer profiles, enabling marketers to filter and identify creators based on audience demographics, engagement metrics, and content quality. Modash automates content collection and performance tracking, eliminating manual data gathering and providing a centralized dashboard for campaign oversight. By integrating with Shopify, Modash also allows brands to track the revenue impact of influencer campaigns through discount code usage and sales attribution.
Target Audience
Modash primarily targets in-house marketing teams at consumer brands looking to scale their influencer marketing efforts and gain data-driven insights into campaign performance.
Features
- Extensive influencer database of over 250 million profiles across Instagram, TikTok, and YouTube
- Advanced filtering options to identify influencers based on follower count, engagement rate, audience demographics (age, gender, location), and fake follower rate
- Automated content collection and performance tracking without requiring influencers to connect their accounts
- Influencer performance metrics, including engagement rate, fake follower analysis, and past paid post performance
- Audience demographic data, including age, gender, location, and interests
- Trackable short links for monitoring click performance by country, device, and referrer
- Shopify integration for managing discount codes and tracking revenue generated by influencers
- API access for building custom workflows and products using Modash's influencer data