Modalup is a cloud‑based platform that lets businesses create, edit, and embed interactive 3D product visualizations directly into websites and apps without needing 3D modeling expertise. Its browser editor, automatic optimization, and ready‑to‑use JavaScript SDK enable fast loading, real‑time configurators, and WebXR AR previews, while analytics track viewer engagement and performance.
Funding
$87M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
1OFounders
Product
Problem
Businesses need to create and manage interactive 3D product visualizations for e‑commerce, marketing, and design workflows, but existing tools are often complex, require specialized skills, or lack seamless integration with web platforms.
Solution
Modalup offers a cloud‑based platform that enables users to generate, edit, and embed high‑quality 3D models directly into websites and applications without requiring extensive 3D modeling expertise. The service provides an intuitive web interface for uploading assets, applying materials, and configuring lighting, while automated optimization ensures fast loading on all devices. Integrated APIs and SDKs allow developers to embed the interactive visualizations with a single line of code, supporting real‑time customization such as color swaps, texture changes, and AR previews. Modalup also includes analytics to track viewer engagement and performance metrics, helping businesses measure the impact of their 3D content.
Target Audience
Primary customers are e‑commerce retailers, digital marketers, and product designers who need to showcase products in 3D on websites, mobile apps, or AR experiences.
Features
- Browser‑based editor for material, lighting, and environment adjustments with no local software installation
- Automatic mesh simplification and texture compression to deliver sub‑second load times on mobile and desktop
- Ready‑to‑use JavaScript SDK and REST API for embedding interactive 3D viewers into any web page or app
- Real‑time product configurator capabilities, including color, texture, and component toggling
- Built‑in AR mode that projects the 3D model into the user's environment via WebXR
- Viewer analytics dashboard showing impressions, interaction duration, and conversion metrics